Healthcare Marketing That Really Works: The Health Effies

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by Marge Perry

I spent a great day as an Effie judge, evaluating bold marketing with measurable results. Today represents the first-ever Effie awards exclusively focused on healthcare. Some of the most impressive industry examples provided clearly articulated insights, objectives and key performance indicators.

Even more impressive is how the pharma vertical is gradually adopting social as well as unbranded efforts to create truly comprehensive MCM campaigns. Couple that strong strategic approach with emotional and graphic creative, and you have some amazing contenders in this year’s mix.

Finalists are yet to be revealed as the second round continues, concluding with a gala event at Cipriani. Stay tuned for more details here, and congratulations to all those who dedicated their marketing expertise to the growing roster of cases, here: https://www.effie.org/award_program/partner/north-america

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