Archive for the ‘Strategy’ Category

Destination Unknown

How can we tell what the Pharma industry will look like after the pandemic? Whose prediction should we trust? And why not just wait and see anyway? Imogen Brakspear writes about the danger of stagnation and why we should venture into the world of experimentation. Tech trends are accelerating In 2017, 40% of all new… Read more

Creating compelling health experiences

Making complex things simpler is part of any good agencies’ DNA. But we don’t think you should stop there. We believe our customers crave ‘experiences’ rather than rote learning or being fed key messages. Read on to find out how we took a complex message and created an experience. Take the complex. Make it simple.… Read more

Outsourcing empathy – Is technology what the doctor ordered?

   With rapidly amalgamating digital and physical worlds, technology is becoming an increasingly indispensable tool that has the potential to deliver real value in our daily lives. People bank online, shop online, broadcast their lives online, book appointments online and can locate anything they need at any point in their day as long as they… Read more

Forrester Research names Kin + Carta a Leader in Forrester Wave™: Midsize Digital Experience Agencies

As part of Kin + Carta, Hive is proud to announce that Forrester Research has named the group a Leader in the prestigious evaluation, The Forrester Wave™: Midsize Digital Experience Agencies, Q4 2018. Kin + Carta is a next-generation digital transformation business that fuses three specialisms — strategy, innovation, and communications — under its new… Read more

St Ives re-launches as Kin + Carta

In 2014 Hive was acquired by St Ives Group, today we’re excited to announce that St Ives is re-launching as Kin + Carta. Kin + Carta brings together seven unique businesses under its new organisational model called The Connective. The Connective is formed of over 1,500 specialists across four continents, connected by culture and shared… Read more

The Future of Health Tech

It seems like you can’t turn around these days (online at least) without bumping into yet another set of predictions for the future of health tech, so rather than give you our top 10 or even our top 5 guesses, we thought we’d talk to our own Digital Strategist, Alex Hope, to see how he… Read more

Can a universal NHS be relevant in 2018?

  The NHS was created as a universal health system, built on the principles of meeting the needs of everyone; free at the point of delivery; and based on need, not ability to pay. Now 70 years old, these principles have never been under such strain. I’ve been following how the NHS is changing, and… Read more

Could you navigate one of the hardest jobs in medicine?

  It’s 3:30pm. Put down that sandwich you’ve been craving since lunch time. In 5 minutes you’re going to meet someone you’ve never met before. Before you meet this person for the first time, I’m going to give you access to a garbled backlog of their details and medical history. Then you have 45 minutes… Read more

Ten years at the forefront of patient experience

This month marks ten years of Hive, which has prompted us to reflect on how the world has changed over the last decade, and how it is going to change over the next one. When we opened our doors we would say to our clients: “You have to understand the patient and the people around… Read more

6 Lessons for MVP success in Pharma

When it comes to consumer tech, the terms ‘agile’, ‘scrums’ and ‘sprints’ are now an integral part of how the industry goes about its business. Similarly for the pharmaceutical industry, this looks set to be the direction of travel for how products will be developed in the future, but once again, we’re playing catch up… Read more

3 trends impacting healthcare comms in 2018

January: a time for promises, pledges and predictions. And, if you’re anything like me, it’s also the anniversary of last year’s failure to become a better, healthier person!   Speaking of predictions, as the world around us seemingly spirals into being madder than it ever has been, and our finite attention spans continue to be… Read more