Archive for the ‘US’ Category

Hive’s Melissa de Lusignan judges at Cannes Lions Health 2018

Melissa de Lusignan, Group Creative Director for the Hive Group, had the honor of serving as a pharma juror at this week’s 2018 Cannes Lions International Festival of Creativity. “Spending an intense amount of time being exposed to creative work from all around the world is mind-expanding, but it was hearing the perspectives, interrogations, and… Read more

Kicking off ASCO 2018

The ASCO 2018 Preview discussion on May 24 provided an exciting advance glimpse of the conference that starts this Friday, June 1, in Chicago. Panelists included Richard Leff, MD, Lee S. Schwartzberg, MD, FACP, and Debra Patt, MD, MPH, MBA. Their wide-ranging conversation addressed such topics as the advent of widespread, affordable somatic testing for… Read more

BioNJ and Medical Innovation

Colette Balaam, CEO of The Hive Group US, is pleased to have joined BioNJ, an organization devoted to advancing the vital goals of the biotechnology industry in the state of New Jersey. In particular, BioNJ’s medical innovation initiative—Because Patients Can’t Wait®— aligns beautifully with Hive’s strong emphasis on the patient experience in designing communications for… Read more

Latest News in Ophthalmology

Insightful speakers, symposia and latest news in ophthalmology The Hive Group was pleased to attend the annual meeting of American Society of Cataract and Refractive Surgery in Washington, D.C. mid-April.  Meeting highlights included sub-specialty sessions spanning the most pressing issues, including: Cornea Day, Glaucoma Day and ASCRS Refractive Day. Beyond the clinical sessions, experts delivered… Read more

Partnership: Pollen Health and Helius Medical Technologies

The US team at www.pollenhealth.com is pleased to have been appointed as a partner with Helius Medical Technologies.  Pollen is recognized as a leading medical communications agency with expertise in scientific storytelling and customized solutions for pharmaceutical and biotechnology companies. In this assignment, Pollen will concentrate on publication planning that supports scientific messages to help… Read more

NJ Attorney General Outlines New Opioid Program

New leadership announced, including the NJ Coordinator of Addiction Responses and Enforcement Strategy “NJ CARES.” Additionally, the new administration under Phil Murphy, New Jersey’s Attorney General Gurbir S. Grewal will lead the charge against opioids. Part of the program includes a new website that chronicles current opioid-related data including overdose deaths, naloxone administration, and opioid… Read more

Social Media: Biotech and Big Pharma

Social media: pharma and biotech-wherefore art thou? Your patients miss and need you. The presence of big pharma on the some of the most utilized social platforms is still depressingly low. We are hopeful that a few bold thinkers in the industry will embrace the existing case examples on FB and Instagram and follow suit.… Read more

Achievements of Women in Neuroscience

It’s International Women’s Day—what better time to read about the impressive achievements of women researchers in neuroscience? This fascinating piece highlights the reasons why the biggest strides are being made by women working for foundations and the National Academies versus those employed in traditional academia and government. https://www.forbes.com/sites/nicolefisher/2018/02/21/international-day-of-women-girls-in-science-highlights-neuroscience-is-our-future/

Another Win!

We’re excited to add another award for our Virtual Reality Surgical Experience training tool, produced for our client Pacira. The PM Society in the UK just conferred its Bronze award on this project in the category of Interactive Communications. The PM Society is dedicated to promoting “Creativity, Impact, and Innovation” in the pharmaceutical industry and… Read more

The Advantages of Fluid Teams: Boston, New York, London

Being part of the Hive Group provides amazing soft perks, including our non-traditional approach to marketing as well as management—such as fluid teams. We are eliminating dated tenets of one physical office and one discrete role. This allows our Hive and Pollen crew to be nimble, self-directed, and relentlessly focused on solutions. While we are… Read more

Healthcare Marketing That Really Works: The Health Effies

by Marge Perry I spent a great day as an Effie judge, evaluating bold marketing with measurable results. Today represents the first-ever Effie awards exclusively focused on healthcare. Some of the most impressive industry examples provided clearly articulated insights, objectives and key performance indicators. Even more impressive is how the pharma vertical is gradually adopting… Read more

The Current State of the Biopharma Industry

by Colette Balaam I attended the BIONJ session and want to share their illuminating white paper, which takes an in-depth look at the current state of the biopharma industry in New Jersey. It explains that while the industry has long been—and remains—a major contributor to the state’s economy, its growth could be stronger. And it… Read more